SLUH's Go Forth Campaign was designed to prepare them for the future while putting a deepened focus on financial accessibility, program excellence and campus innovations.
They were inspired by the words of St. Ignatius of Loyola, “Go forth and set the world on fire,” and wanted to launch the campaign with a film that celebrated their bold vision for the future. Unlike most campaign films that focus on fundraising and need, we approached this film as a way to reignite passion for the oldest high school west of the Mississippi River.
We crafted the script in first-person plural to unify past, present, and future students. The scenes we developed and music choice strengthen the message that "now is the time" to "set the world on fire."
Credits
Client: St. Louis University High School
Directed by: Chadwell & Ria Ruthsatz
Production & Post: Tree9 Films
Audio Engineer: Justin L. Fisher
Recognitions
Educational Advertising Award